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Kylie Cosmetics To Launch the Stormi Valentine’s Day Collection

Named after Kylie Jenner's 2-year-old daughter, the line's packaging is designed to be a gift.

By: Beauty Packaging Staff


Kylie Cosmetics will launch a Valentine’s Day Collection named after Kylie Jenner’s two-year-old daughter, Stormi. 

Jenner showed a sneak peek of the collection on Instagram. It includes a Mini High Gloss Set and an eye shadow palette. The products are in ‘giftable’ packaging — complete with a graphic on the back of the cartons that looks like a gift tag, with a spot to fill out the sections, ‘To’ and ‘From’ — like the type you might see on candy hearts for Valentine’s Day.

In keeping with a “love” theme, the pastel-colored cartons are decorated with colorful butterflies, highlighted with shiny gold accents — which may reference the feeling in your stomach when you’re on a date?

Jenner posted a photo of herself holding Stormi, via Instagram/KylieJenner, that says: My love. Stay tuned on my stories today for the reveal of the Stormi Collection launching February 1st.

She first revealed a photo of Stormi ‘working’ on the new collection on January 1st, in this photo — which shows the youngest beauty-mogul-in-training, ever. 

Coty bought a majority stake in Kylie Cosmetics last November, and now owns 51% of the brand. Earlier last year, Jenner made Forbes’ List of the World’s Billionaires 


 
 
 
 
 
 
 
 
 
 
 
 
 

Some photos & videos from yesterday’s reveal of the Stormi Collection 🦋💜 Ahhh i can’t wait till this launches on February 1st ✨ I made a highlight so you can rewatch the reveal whenever ☁️⚡️ @kyliecosmetics

A post shared by Kylie ✨ (@kyliejenner) on Jan 19, 2020 at 9:59am PST


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